WHAT TYPE OF INFORMATION DOES LAKEVIEW COLLECT?
We collect two types of information about users: “Personal Information” (such as name, email address, IP address, social media account user name or ID, phone number, and personal preferences and other account information) and “Aggregate Information” (such as information about how many users log on to the Sites on a daily basis). Personal Information is collected online when users voluntarily submit non-public personal information on the Sites by requesting information, receiving electronic notices or other similar communications. Only your IP address and/or user name would be collected automatically when you access the Sites for purposes of viewing webpages, submitting contact forms or enhancing your Site browsing via cookies and/or auditing. Aggregate Information is non-personally identifiable (or anonymous) information about you, such as pages most frequently accessed by you or search terms entered by you. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information (for example, the number of people who logged into the Sites in a particular day). Aggregate Information does not personally identify a specific user. Your Personal Information will be retained for fulfillment of the intended purposes for which such Personal Information is collected. We will establish minimum and maximum retention periods based upon the type of information collected (i.e. sensitivity), the intended purposes and as otherwise may be legally required. For example, Lakeview will purge your customer data no more than two (2) years after the deactivation of your account.
HOW DOES LAKEVIEW SECURE MY PERSONAL INFORMATION?
- We employ internal access controls to ensure that the only people who see your information are those with a need to do so to perform their official duties.
- We train relevant personnel on our privacy and security measures. • We physically secure the areas where we hold hard copies of the sensitive Personal Information if collected online.
- We regularly back up the information that we collect online to insure against loss.
- We use technical controls to secure the information that we collect online as appropriate, including but not limited to: encryption, firewalls, and password protections.
- We periodically test our security procedures to ensure personnel and technical compliance. Please note that Personal Information stored on the Sites will be collected, stored and processed in the United States of America.
The Sites may utilize a standard technology called a “cookie” to collect information about how the Site is used. A “cookie” is a small text file placed on your hard drive by our web page server. These cookies do not collect Personal Information, only Aggregate Information.
We do not combine Aggregate Information collected through cookies with other Personal Information to determine who you are or what your e-mail address is. The Sites can access the Aggregate Information only from a cookie sent by the Sites. We cannot access other cookies sent by other web sites or the information contained in those other web sites. Additionally, we cannot learn your email address through the use of a cookie. You must specifically submit Personal Information to Lakeview.
Lakeview also may use a unique assigned number located with the Sites’ URL to determine the web site from which you navigated to get to the Sites. While this number may not be apparent to you, it does not contain your Personal Information.
HOW DOES LAKEVIEW USE PERSONAL INFORMATION?
Your privacy is important to us. We will use the Personal Information provided by you in accordance with good commercial practice and applicable law. If you provide us with your e-mail address (or have done so in the past), we will send notifications or e-mail offers to you in accordance with the account preferences opted by you. The default setting will select all types of email notifications offered by Lakeview. Your email will be used for notifications only. Lakeview does not share your public email address with others in its public forums.
We may use information provided by you, for example, to provide notifications about certain features of our Sites, to measure consumer interest in our various services and to inform you about various products and services offered on the Sites (including both our own products and the products of others). These offers may be based on information provided by you in correspondence, in surveys, from information that may indicate your preferences, as well as information available from external sources. These e-mail offers will come exclusively from Lakeview or its affiliated companies. All offers are carefully developed to ensure that they meet our standards. Our goal is to target offers to Site users who we believe will find them of value. The lists used to send you product and service offers are developed and managed under conditions designed to safeguard the security and privacy of your Personal Information. By providing information using the Sites, you warrant to Lakeview that your Personal Information is reliable for its intended uses, accurate, complete and correct, and that you will promptly notify use if such Personal Information is no longer current or correct.
DOES LAKEVIEW SHARE YOUR PERSONAL INFORMATION WITH OTHERS?
As a general policy, Lakeview does not share, sell or trade Personal information with third parties without permission from the user. However, we may provide your Personal Information to third parties directly involved in the operation, performance, support and/or maintenance of the Sites and/or each product or service offered on the Sites, including our web site designers, hosts, service providers, technical consultants, agents, brokers and business partners. Any Personal Information, however, will be used by such organizations only to perform their functions and/or to provide services in support of the Sites or as otherwise approved by you and for no other purpose. Aggregate information may at times be shared with Lakeview’s business partners and other third parties.
We reserve the right to assign or transfer your Personal Information to any successor in interest to our business associated with the Sites by merger, reorganization, sale of all or substantially all of our assets or equity interests or operation of law. We also may divulge Personal Information if such information is required for us to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or if we reasonably believe that you have commit unlawful acts or acts that may endanger the health or safety of another user or of the general public.
DO I HAVE THE CHOICE TO OPT-IN OR OPT-OUT OF ANY USES OF MY PERSONAL INFORMATION?
Lakeview provides its account users with an easy means to decline receiving notifications or offers by email. We recognize the importance of providing you with the choice to “opt-out”. You can control the number of notifications sent by email by logging into your user account and changing your account preferences. If you prefer, you also can “opt-out” of receiving any email notifications by contacting our Privacy Officer at the Contact Address below. All e-mail offers sent by Lakeview will inform you as to how you can “opt-out” or decline receiving further e-mail offers. However, with respect to any Personal Information that is sensitive in nature, we will require you to “opt-in” to having such Personal Information used or shared by Lakeview.
Lakeview has made available the social media or other public forums on or from the Sites so that you may have an opportunity to interact with other Site visitors in order to share knowledge and news or participate in social media activities. Since participation in such forums is voluntary, you control what Personal Information may be disclosed to others. In order to avoid your email address or other Personal Information from being gathered and used by others for unsolicited, inappropriate or harmful purposes, Lakeview advises that you should be cautious about posting your email address or phone number or other personal information in any public forums. In addition, access to Personal Information contained in your account is protected by use of a password so keep your password private and secure.
CAN I MAKE CORRECTIONS TO PERSONAL INFORMATION COLLECTED ONLINE? Additionally, you may request to view the Personal Information collected about you through your use of the Sites operated by Lakeview by accessing your user account on the Sites. If you prefer, you can send an e-mail to our Privacy Officer at the Contact Address below. If you send your request by email, we will send such Personal Information (or a summary thereof) for review to the email address on file for the account name in our database only. If at any time you wish to change, correct or update your Personal Information, or have it removed from our database, you may do so by accessing your user account on the Sites. You also may submit a change request to our Privacy Officer by sending an email to the Contact Address below.
We have designated our Privacy Officer, who can be contacted at the following address (“Contact Address”): By Mail: 4514 Travis Street Suite 316, TX, 75205 By Telephone: 214-443-9300 By Email: firstname.lastname@example.org
DOES LAKEVIEW COLLECT PERSONAL INFORMATION FROM CHILDREN?
Lakeview does not knowingly solicit data from children or knowingly market to children. Lakeview is concerned about the safety of children and their use of the Internet. Therefore, in accordance with the U.S. Children’s Online Privacy Protection Act of 1998, we do not knowingly request or solicit personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is reasonably practical.
WHAT ABOUT PRIVACY ON INTERNET SITES LINKED TO THE SITES?